"Creating a brand for Leslies that is now carried in all Leslies 800 stores nationwide. Leslies was pleased with the brand and packaging that they received"
Leslies Pools - Cool SummerZ Private Label
Logo Brand Identity Summer Pool Toys and First Ever Private Label with Marketing Strategy
Meeting with the VP of Sales for Leslie's then building a brand strategy for the masses of small families seeking to celebrate birthdays during the hot summers was an absolute blast !
As we put on our thinking caps and began to think what was it that reminded us of all the FUN in the SUN ? So many names were suggested but what was top of the Mind was Cool SummerZ.
Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness.
What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy
Logo Brand Identity Summer Pool Toys and First Ever Private Label with Marketing Strategy
Meeting with the VP of Sales for Leslie's then building a brand strategy for the masses of small families seeking to celebrate birthdays during the hot summers was an absolute blast !
As we put on our thinking caps and began to think what was it that reminded us of all the FUN in the SUN ? So many names were suggested but what was top of the Mind was Cool SummerZ.
Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness.
What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy
Results: The Divine Inspiration for Leslie's Pool Cool SummerZ private label brand is all about Safe Swimming Fun! and Pool Party Time! Fun in the Sun was used to bring in a greater amount of sales than many could have imagined with an Increase in major numbers of their first annual sales for the 800 plus stores through the nation. Leslies was very very very pleased.
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