
Creative Strategy for selling Exclusively in Walmart Retail for Coleman Steel Wall Above Ground pools was to add greater value with an Identity System of the Various size of pools.
This had a consistent segmentation to the previous launch of the
Power Steel Pool.
Thus having a more Powerful look of Strength Durability and Longevity with Lifestyle Family Fun imagery
Messaging that supports the power of the Steel Wall Brand. Additional Creative that was designed includes Steel Wall Badge and Custom Icons for Callouts and Benefits.
Both are considered a Household Name Brand - With a Custom Steel Wall Pool Logo Identity
KangaLife required a whole new look and rebranding with market research + brand strategy as these products including a custom made website, a metal clasp for packaging design for bags and tradeshow booth graphics completely prepared them to present to major retailers like Bass Pro, Oneil and many others