Coleman Steel Wall Pools At Walmart Only... Both are considered a Household Name Brand - With a Custom Steel Wall Pool Logo Identity

Coleman Steel Wall Pools At Walmart Only... Both are considered a Household Name Brand - With a Custom Steel Wall Pool Logo Identity

Coleman Steel Wall Pools
Sold Exclusively in Wal-Mart Retail Stores


Creative Strategy for selling Exclusively in Walmart Retail for Coleman Steel Wall Above Ground pools was to add greater value with an Identity System of the Various size of pools that had a consistent segmentation to the previous launch of the Power Steel poo.

Thus have a more Powerful look of Strength Durability and Longevity with Lifestyle Family Fun imagery and messaging that supports the power of the Steel Wall Brand. 

Additional Creative that was designed includes Steel Wall Badge and
Custom Icons for Callouts and Benefits. 
Brand Development market research naming

Printed Catalog Cover 

Brand Development market research naming

Brand Development market research naming


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