On Site Brand Development
On Site Brand Development
Leslie's Pool - First Ever Private Label Cool SummerZ.-
Reaching a New Demographic with a Current One takes timing tactics and a little bit of Wild and Crazzy Fun!
Meeting with the VP of Sales for Leslie's then building a brand strategy for the masses of small families seeking to celebrate birthdays during the hot summers was an absolute blast !As we put on our thinking caps and began to think what was it that reminded us of all the FUN in the SUN ? So many names were suggested but what was top of the Mind was Cool SummerZ.Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness.
What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy
Leslie's Pools First Ever Private Label
Leslies Pools -Cool SummerZ Private LabelLogo Brand IdentitySummer Pool Toys and First Ever Private Label with Marketing Strategy
Packaging Design. POP, Planograp and Style Guide.
Cool SummerZ Planogram - Also presented at the OR Outdoor Retailer TradeShow
Meeting with the VP of Sales for Leslie's then building a brand strategy for the masses of small families seeking to celebrate birthdays during the hot summers was an absolute blast !As we put on our thinking caps and began to think what was it that reminded us of all the FUN in the SUN ? So many names were suggested but what was top of the Mind was Cool SummerZ.Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness.
What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy
"Creating a brand for Leslies that is now carried in all Leslies 800 stores nationwide. Leslie's was pleased with the brand and packaging that they received.
" Mike K. Senior Sales Rep worked with VP of Sales with Leslie's To Develop the Entire Launch of the Brand and Packaging.
