Leslie's Pool - First Ever Private Label Cool SummerZ.-

On Site Brand Development

Reaching a New Demographic with a Current One takes timing tactics and a little bit of Wild and Crazzy Fun!

Meeting with the VP of Sales for Leslie's then building a brand strategy for the masses of small families seeking to celebrate birthdays during the hot summers was an absolute blast !As we put on our thinking caps and began to think what was it that reminded us of all the FUN in the SUN ? So many names were suggested but what was top of the Mind was Cool SummerZ.Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness.


What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy

Leslie's Pools First Ever Private Label

Leslies Pools -Cool SummerZ Private LabelLogo Brand IdentitySummer Pool Toys and First Ever Private Label with Marketing Strategy 

Packaging Design. POP, Planograp and Style Guide.

Cool SummerZ Planogram - Also presented at the OR Outdoor Retailer TradeShow

Meeting with the VP of Sales for Leslie's then building a brand strategy for the masses of small families seeking to celebrate birthdays during the hot summers was an absolute blast !As we put on our thinking caps and began to think what was it that reminded us of all the FUN in the SUN ? So many names were suggested but what was top of the Mind was Cool SummerZ.Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness.



What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy

In 800 stores nationwide.

On Site Brand Development

"Creating a brand for Leslies that is now carried in all Leslies 800 stores nationwide. Leslie's was pleased with the brand and packaging that they received.


" Mike K. Senior Sales Rep worked with VP of Sales with Leslie's To Develop the Entire Launch of the Brand and Packaging.

Hugh Cabot Historical Legacy Look Book and Website with Brand Development

Testimonial
The Website Turned Out Great! Thanks

Watch the Video of the Artists Work

CR+CC LLC. Was Very Honored To Design the Hugh Cabot Legacy Look Book

CR+CC LLC Designed the Custom Brand Development for this One-Of-A-Kind Historical Look Book designed to Celebrate the Artist and the Community he so beloved to paint in.

Testimonial "Work and design ideas. Very fresh ideas for layouts and it just all looked great!

Versa Pro Training Kits -

Seen by Professional MLB team Chicago Cubs World Champions

Testimonial - " Would highly recommend CR+CC LLC. to those interested in developing a professional brand"